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    Thinking Bigger: Ann Marie Supinski, AM Luxe Apparel

    “Giving back to the communities where our employees and clients live and work is an important part of our commitment to social responsibility,” says Ann Marie.

    Most people know AM Luxe, at the corner of Broad and Main, as a carefully curated collection of clothing. Stopping by the shop is an experience for the senses: the feel of the fabrics, the visual presentation of each collection, the sound of a warm welcome, the fragrance of a candle burning. In the inviting space, every display is a stylish feast for the eyes. Owner Ann Marie Supinski—the AM in AM Luxe—opened her store after 38 years of industry experience with a vision of every client “leaving my shop feeling her day is better because she stopped by. Feeling confident and special with every purchase she makes.”

     

    But AM Luxe has a mission to match: to be a place where “Community Support is in Fashion.” “Giving back to the communities where our employees and clients live and work is an important part of our commitment to social responsibility,” says Ann Marie. To this end, AM Luxe hosts regular Shop With Purpose in-store fundraising events that directly support nonprofits in our area. And she doesn’t stop there: Ann Marie also makes charitable donations, supports employee volunteering with local organizations, and provides mentorship and college internship opportunities for young women.

     

    In addition to building on AM Luxe’s collections and brands for women and men, expanding its private labels—AM Luxe Men, Ann Marie for women—Ann Marie plans to deepen its positive social impact over time. Building relationships with clients and with the community, understanding and serving the unique needs of both, is all part of the bigger picture—and key to the AM Luxe philosophy. “Focus on Business as Unusual!” says Ann Marie. “You want clients to feel the experience they have in your business is special, something they won’t find anywhere else.”