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    Fig Bethlehem

    Fig connects people with local shopping, dining, arts and entertainment, organizations, services, and events. At Fig, we envision a different kind of media message—one that energizes a thriving, sustainable local economy and revitalizes the community.

    Fig Authentic: Councilwoman Olga Negron

    Growing up in Puerto Rico, Olga Negron watched her mother and father, dedicated Rotarians, collect and distribute supplies to those in need of hurricane relief. Passionate community advocates, they raised money for neighbors in need. “Today I am who I am because of my parents,” she says. “They taught me service before self.”

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    Where Giving is a Given

    The spirit of the holiday season is a spirit of generosity. We give gifts. We gather together (if only virtually) to share the bounty of our holiday tables. And in the Lehigh Valley, we band together to support those in need.

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    Fresh Face: XR Studioz

    After a long career in emerging technologies, traveling the country in sales and marketing roles for Verizon, Microsoft, Palm, and various startups, Freedom High School graduate Amy came home to the Lehigh Valley to pursue a dream of creating a business that would help others

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    Giving Back: Winston Alozie

    Foe Winston Alozie , CEO of the Boys & Girls Club of Bethlehem, it’s all about the kids. He knows from experience: he was a kid, 13 and new to Bethlehem from Shreveport, Louisiana in 2001.

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    Shop Local, Shop Small (even online!)

    Skip the big-box stores this year! Click over to a few of the businesses on this list a few things you love. Share the link with friends. Then visit safely in person or shop online this holiday season. However you do it, there's no better time to show the local businesses of Bethlehem and the Lehigh Valley that you care.

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    The Gift of Greater Good

    The spirit of the holiday season spurs us toward generosity. We give gifts. We gather together (if only virtually) to share the bounty of our holiday tables. And in our community, we band together to support those in need.

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    Machines of Interest- The Selected Works of Stephen Malloon

    Now through March 7th, 2021 critically acclaimed photographer Stephen Mallon shares a collection of some of his most captivating, riveting, and thought-provoking pieces in this new exhibit at Bethlehem’s National Museum of Industrial History.

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    Fresh Face: LEARKE

    "We would just walk around and meet up and have coffee,” says Nella Panella, co-owner, with Molly Godfrey, of eclectic Easton shop LEARKE, “and talk about what buildings we had crushes on, and how we’re going to get involved in the community. What we could do here. The space became available and we went to see it on a whim. Everything felt right.”

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    Fig Authentic: Stacie Brennan

    Stacie Brennan, Curator of Education at the Lehigh University Art Galleries (LUAG), has always been guided by a passion for art. Growing up in the suburbs of Philadelphia first piqued her interest in the mural arts, and as an undergraduate at Lehigh, under the mentorship of late LUAG gallery director/curator Ricardo Viera, she discovered the possibilities of combining marketing and business savvy to support art and artists—and the huge social impact community art and galleries can make.

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    Get to know Fig Industries

    Did you know that Fig magazine is designed by Fig Industries, a design and marketing studio located in Lancaster City on South Duke Street?

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    Giving Back: Bonn Place Brewing Co.

    Bonn is guided by Sam and Gina’s philosophy of being the change you want to see in the world.

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    Support Local Retail and Services.

    Many local business are offering online services, shopping, and curbside pickup.

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